Rego Interactive Co., Ltd (2422.HK)

Rego Interactive Co., Ltd provides marketing services in the People's Republic of China. It operates in two segments, Marketing and Promotion Services, and Information Technology (IT) Solutions Services. The Marketing and Promotion Services segment offers promotion and advertising services, where the company assist enterprise advertisers in acquiring and/or reactivating users through various services, including traditional marketing and promotion services; advertisement placement services; and advertisement distribution services. This segment also provides virtual goods sourcing and delivery services, where it sources virtual goods, such as top-up coupons of telecommunication services, digital vouchers, and gift cards for enterprises and delivers the virtual goods to user acquisition, engagement, and/or retention purposes. The IT Solutions Services segment offers mobile game, and software development and maintenance services; and solutions on lottery-related software systems and equipment. The company also sells lottery tickets through its offline shops. Its customers primarily include enterprise advertisers and advertising agents using its traditional marketing and promotion services; enterprise advertisers and advertising agents engaging for advertisement placement services; media publishers as advertising agents using its advertisement distribution services; enterprises and virtual goods procurement agents procuring virtual goods; and mobile game operators, as well as welfare lottery centers and lottery sales points using its IT solutions services. The company was founded in 2009 and is headquartered in Hangzhou, China.